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photo of Roberta SchultzRoberta Schultz

Roberta Schultz, Associate Professor of Marketing (Marketing), (MBA Program)

PhD: University of Missouri 
MBA: University of Missouri - Kansas City 
BSBA: University of Missouri - Columbia

Office: 3230 Schneider Hall; 200 Ionia Ave. SW, Grand Rapids
Phone: (269) 387-0940; (616) 742-5030 
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Dr. Roberta Schultz's teaching interests include e-business, marketing management, sales management, and marketing research at both the graduate and undergraduate levels. Schultz has been the recipient of 1st Place honors in the 1997 and 1996 Research Forum. She was selected to the 1995 AMA Doctoral Consortium at Wharton, and was awarded the 1995 Graduate Teaching Award and 1994 Graduate Achievement Award.

Schultz's research interests include cross-functional marketing teams, inter-organizational relationships, marketing communication and technology and marketing. Her dissertation involved analysis of the effects of internal and external collaborative communication and team characteristics of members of a Fortune 500 consumer goods company and their customer counterparts. She has previously published articles in Industrial Marketing Management, Psychology and Marketing, Journal of Nonprofit and Public Sector Marketing, Journal of Professional Services Marketing, Journal of Applied Management and Entrepreneurship, and Journal of Marketing Theory and Practice. She is is co-author of the book Strategic, Organizational, and Managerial Impacts of Business Technologies (2000), Quorum Books.

Schultz previously worked in the telecommunications industry as a Sr. Account Executive. She has previously owned her own consulting business and recently has worked with Primo Manufacturing Company, Procter & Gamble, the Missouri Department of Mental Health, and Central Missouri Physicians for Women.