Bob Samples

Photo of Bob Samples
Robert G. Samples (Bob)
Executive-In-Residence, Food and Consumer Package Goods Marketing and Instructor of Marketing
Office: 
(269) 387-6122
Fax: 
(269) 387-5710
Location: 
3131 Schneider Hall, Mail Stop 5430
Mailing address: 
Department of Marketing
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Education: 
  • MBA, Mississippi College
  • B.S., Southern Illinois University
Certification: 
  • Food Marketing Executive Certification: University of Southern California
Bio: 

Bob Samples joined Western Michigan University's Haworth College of Business in 2014 as an instructor in the Department of Marketing. He teaches Professional Selling and Marketing Principles in addition to supporting the executive education program. Samples has also been a member of the WMU Food Marketing Advisory Board since 2005.

Samples joined WMU following his retirement from Hormel Foods after more than a 33 year career. There he held numerous field and executive level positions in sales and marketing, including his most recent role as vice president of sales and marketing at Hormel's Farmer John Foods business unit from 2011 through 2014. Prior to that Samples was director of category development. He co-chaired the CMA's certification committee, designing and publishing a set of standards for category management principles used in certification by a wide number of consumer package goods companies.