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Paul Cartwright

Paul Cartwright, Part-time Instructor of Marketing

Education 
MA: Nottingham Business School - England 

Contact 
Office: 3229 Schneider Hall
Phone: (269) 387-6193
Email Paul Cartwright


CEO and program designer of Kalamazoo-based Cardinal, LLC., Cartwright formed his first company in 1990 in Nottingham, England, providing financing for capital equipment leases.

Starting from a single office and with two employees, he grew the company to sales revenue of over $400 million in ten years with a committed and focused team of over 100. Cartwright sold the company in 2000 before moving to Michigan.

Cartwright’s expertise is in:

• Sales Training

• Marketing

• Retention Strategies

• Leadership Development

• Strategic and Tactical Planning

From 1978 to 1990, he worked in engineering sales & marketing.

As a consultant, Cartwright has worked with Ford, Paris Metro rapid transit company, British Airways, EADS, Rolls Royce Motors, Jaguar, as well as many smaller companies, particularly in the financial and defense sectors. As well as developing Cardinal, Cartwright also teaches Marketing Principles (MKTG2500), Marketing Research (MKTGF3710) and Business Principles (BUS1750) at Western Michigan University. He says it’s the best job he has ever had.

Cartwright is a member of the prestigious U.K.’s Institute of Management and the Chartered Institute of Marketing, as well as the American Marketing Association.

He holds a Masters of Arts degree in Marketing from Nottingham Business School, England, one of Europe’s top twenty business schools.

From 1978, he served twenty-two years as a reservist in the British armed forces, including six years with Special Forces, rising from the ranks to retire as a Major.

A graduate of the UK’s Special Forces School and Staff Officer Courses, he qualified as a Reconnaissance Operator and Scout/Sniper. He is also a qualified HALO/HAHO parachutist.

Cartwright is the proud recipient of the equivalent of two U.S. Navy Crosses.

As a graduate of the NATO Schools Tactical Leadership Program, Operational Planning Program, Combined Joint Operations Centre and the Defense Academy of the United Kingdom, Cartwright is used to working with people at all levels and building successful leaders.

A 3rd dan black belt in judo, he also has coaching qualifications in rugby union football and is an avid, some say obsessive, fan of the Irish rugby union team.

He supports the Shriners Hospitals for Children and the Disabled American Veterans Charitable Service Trust.