Advertising and Promotion

advertising and promotion 

If you’re a creative, strategic thinker with a passion for communicating, Western Michigan University’s advertising and promotion major at the Haworth College of Business is the right choice for you. Focusing on hands-on learning with courses emphasizing experiential learning and portfolio-development opportunities, the program boasts small class sizes and faculty that bring real-world experience into the classroom. It is also among only 10 percent of advertising education housed within a business college, offering a unique mix of marketing, communication and business fundamentals to help land that dream position.

So what are you waiting for? Join the more than 2,000 alumni and see what you can do with an advertising and promotion major from WMU!

the wmu adclub

The WMU AdClub is a student run club that acts as the conduit between students, alumni and employers. Each year, more than 20 guest speakers representing all career paths are invited to speak to the club, and many stay an extra day to actively recruit and interview for upcoming entry-level positions or internships. The AdClub also coordinates several trips to career conferences in Detroit, Chicago and New York.

Required coursework

  • MKTG 3740—Advertising and Promotion
  • MKTG 4770—Consumer Behavior
  • MKTG 4720—Advertising Media Strategy (fall only)
  • MKTG 4740—Creative Strategy (fall only)
  • MKTG 4810—Integrated Marketing Communication Campaigns (Spring Before Graduation)

Two electives required

MKTG 3600—Professional Selling

MKTG 3730—Digital and Social Media Marketing

MKTG 3770—Sales Promotion

MKTG 3800—Sport Marketing

MKTG 3920—Applied Marketing Analysis

MKTG 4730—Data Driven Marketing

MKTG 4750—International Marketing

MKTG 4780—Special Topics in Marketing 


Course sequence

Review the course requirements for the advertising and promotion major in the WMU catalog.

career placement

Our majors are recruited and hired by small, medium and large agencies, as well as media and client organizations. Here are some notable organizations where our alumni work:

Career Graphic

our faculty

Contact a faculty member below if you have questions or concerns related to your coursework, or for career advising.

Greg Gerfen
Office: 3255 Schneider | (269) 387-5477
Email Greg Gerfen

Dr. Karen Lancendorfer
Office: 3221 Schneider | (269) 387-5996
Email Karen Lancendorfer

John Weitzel
Office: 3288 Schneider | (269) 387-5532
Email John Weitzel