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Are you thinking about majoring in entrepreneurship? Here’s what you can expect from the major and from your career.

The entrepreneurship program at Western Michigan University focuses on the creation of economic and social value by developing core capabilities of idea generation, opportunity recognition, resource acquisition and entrepreneurial management. Entrepreneurship students learn to shape entrepreneurial opportunities and assess financial feasibility. As an entrepreneurship student, you have the opportunity to form teams, construct business models, interact with partners and customers, assess feasibility and, in some cases, launch a new venture or initiative.

Required courses

Courses in this major have been designed to provide you both in-classroom education and hands-on experience to obtain valuable knowledge and foundation skills. The sequence of courses reflect a logical progression that culminates with you taking one of three different capstone courses (your choice).

  • MGMT 2140—Exploring Entrepreneurship
  • MGMT 3340—Business Model Design
  • MKTG 3340—Entrepreneurial Marketing
  • MKTG 3600—Professional Selling
  • FIN 3350—Small Business Finance
  • FIN 3360—Funding New and Growing Ventures
  • MGMT 4140—Building the Business
  • Capstone courses
    • MGMT 3140—Small Business Management
    • MGMT 4340—Family Business Management
    • MGMT 4380—Entrepreneurship Practicum

The entrepreneurship program provides students the opportunity to gain skills and competencies that are vital for the success of any business or organization including startups, small businesses, family businesses, franchises, corporations and nonprofit and global organizations.

Learn more about the requirements for the entrepreneurship major.

If you are considering an entrepreneurship major, check out other opportunities from WMU:

For information about applying to this major, contact Laurel Ofstein, assistant professor of management.