MKTG 4720 Media Planning Subject Guide
Media Budget
2 resources available
- Restricted to WMU users 
- Open Access
Advertising Ratios and Budgets
HF 5801 .A3465x (Reference)
Provides advertising budgeting information of major corporations. This information is gathered from government filings and published financial reports.
Standard Directory of Advertising Advertisers
HF 5805 .S7 2008 (Reference Desk Collection)
Provides advertising expenditures on companies that spend a minimum of $200,000 on national and regional advertising. Information includes approximate advertising expenditures, media used, and the advertising agency employed.