MKTG 4720 Media Planning Subject Guide
Environmental Analysis
4 resources available
- Restricted to WMU users 
- Open Access
ABI/INFORM Global An index of over 1,800 publications with abstracts, and full text from over 700 of these titles, selected from newspapers, trade publications, and journals on business including, for example, administration, economics, computers, finance, human resources, management, and marketing. Full-text of Wall Street Journal articles available from 1984. Otherwise coverage is from 1971 to the present with some older material available. Updated daily.
Business and Company Resource Center The Business and Company Resource Center provides information for domestic and international companies and associations, including information on corporate hierarchical structures, company financial information and earning estimates, investment reports, corporate chronologies and company histories, industry rankings, market share data and more.
General Business File ASAP An index of business publications that includes trade publications, newspapers, journals, broker research reports, and company profiles, some articles with full text and images. Coverage 1980 - present.
LexisNexis Academic Indexes thousands of domestic and foreign newspapers, as well as journals, and other publications in News, Business company reports and articles, Legal Research, Medical and Reference. The legal research category includes law reviews, law news, federal and state laws and cases. Mostly full text. Includes Hoover's full text. Coverage dates vary.