MKTG 4720 Media Planning Subject Guide
Consumer Analysis
6 resources available
- Restricted to WMU users 
- Open Access
ABI/INFORM Global An index of over 1,800 publications with abstracts, and full text from over 700 of these titles, selected from newspapers, trade publications, and journals on business including, for example, administration, economics, computers, finance, human resources, management, and marketing. Full-text of Wall Street Journal articles available from 1984. Otherwise coverage is from 1971 to the present with some older material available. Updated daily.
Business and Company Resource Center The Business and Company Resource Center provides information for domestic and international companies and associations, including information on corporate hierarchical structures, company financial information and earning estimates, investment reports, corporate chronologies and company histories, industry rankings, market share data and more.
General Business File ASAP An index of business publications that includes trade publications, newspapers, journals, broker research reports, and company profiles, some articles with full text and images. Coverage 1980 - present.
Lifestyle Market Analyst
HF 5415.33 .U6 L54 (Reference Desk Collection)
Contains market analysis at local, regional, and national levels. Includes demographic, geographic and lifestyle information.
Mediamark Reporter (MRI+)
This database provides summary tables of key audience and product usage data from their national probability sample of 25,000+ adults (18 years and older). MRI+ offers comprehensive demographic, lifestyle, product usage, and media data collected from a single sample (2005 survey). In addition, MRI+ is a library of key magazine planning data resources providing an information link between the planner and publisher.
To use this database you must create an account from an on-campus location by using your email address and creating a password. Validate your account through the e-mail they send you. After you login with email address and password select Mediamark Reporter on the top right side of the screen.
TableBase An international database that specializes in tabular data dealing with companies, products, industries, and demographics. Tables are from a range of sources including statistical annuals, brokerage reports, trade and business association publications, primary research, international organizations and government reports. The tables cover market share, market size, capacity, rankings, forecasts, shipments, output, consumption, users, exports, imports, capacity, etc. (Recommend "Advance Search")