MKTG 4720 Media Planning Subject Guide
Competitive Analysis
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Business Rankings Annual
A bibliographic guide to more than 8,000 ranked lists of companies and other subjects that appear in over 1,000 periodicals, newspapers, financial services, statistical annuals, and other sources. It is arranged by specific subject, and the data about each usually includes the criteria for the ranking, the names of the top 5 or 10 in the ranking, the source (including date and page). At the end of the print volume is an index by subject and ranked company, and a separate bibliography of the sources (such as Fortune). HG 4050 .B88 2009 (Reference Desk Collection)
Dateline Provides full text information on local and regional business news including information on corporations, privately held companies, local start-ups, executive profiles, marketing, finance, and industry news. Contains business information not typically found in national news sources with news and analysis, information on local markets, major business tabloids, magazines, daily newspapers, wire services, and area business publications. Coverage: 1985 to date.
Digital Corporate Manuals Searchable archive of corporate and industry related documents. Contains more than 180,000 documents covering over 100 countries. Includes data from 1909 to 2007.
International Trade Reporter Includes the latest news and trends in U.S. trade policy, including regulatory, legislative, and judicial developments from U.S. Congress, the International Trade Commission, Departments of State, Treasury, and Commerce, World Trade Organization, and European Union. Also includes developments affecting U.S. trade and international business policy and the policies of major U.S. trading partners.
Market Share Reporter An annual compilation of reported market share data from business periodical literature. Includes data on companies, products and services and also provides information on brand competitors. Also located at the Reference Desk: HG 5410 .M35 2009 (Reference Desk Collection). For European or international based companies and products, refer to the appropriate companion publications: HF 5410 .M35 2009 (Reference Desk Collection) World Market Share Reporter. HF 5410 .W67 (Reference).
MarketLine Business Information Centre This database compiles business information using primary and secondary research to create 10,000 company, 2,000 industry, and 50 country profiles. MarketLine includes daily updates of relevant news, comments and analysis, company history, and a SWOT analysis (strengths, weaknesses, opportunities, and threats) within company profiles.
NetAdvantage Standard & Poor's is an international investment research and commentary database. Includes independent credit ratings, indices such as S&P 500, risk evaluation, stock reports, mutual funds research, company descriptions and financial data. Includes information from S & P publications such as: Industry Surveys (U.S. & Global), Stock Reports, Mutual Fund Reports, Bond Reports, Company Profiles (U.S. & Global) Records, The Register of Corporations, Directors and Executives, The Outlook, Credit Week, Earnings Guide, Dividend Record, Stock Market Encyclopedia, and Security Dealers of North America.
Standard & Poor's Industry Surveys
Included in the database NetAdvantage from Standard & Poors. Reports on over 50 industries including the following: industry trends, how the industry operates, key industry ratios and statistics, how to analyze a company, a glossary, industry references, and comparative company financial analysis. HG 4910 .S75x (Reference Desk Collection)
Standard Directory of Advertisers
HF 5805 .S7 (Reference Desk Collection)
Volume 1 is a directory of more than 25,000 U.S. companies that advertise nationally, and it is arranged by 50 product classifications. For each company the entry usually gives year founded, phone and fax, officers, products, approximate sales and number of employees, the SIC number, advertising agency, advertising appropriations, media used. Volume 2 contains an index of over 62,000 trade names, a list of companies by SIC, and a name index of individual company officers.
Standard Directory of Advertising Advertisers
HF 5805 .S7 2008 (Reference Desk Collection)
Provides advertising expenditures on companies that spend a minimum of $200,000 on national and regional advertising. Information includes approximate advertising expenditures, media used, and the advertising agency employed.
Standard Rate and Data Service Provides domestic and international advertising rate information and direct marketing data for business and consumer publications, as well as newspaper, radio, and TV.
TableBase An international database that specializes in tabular data dealing with companies, products, industries, and demographics. Tables are from a range of sources including statistical annuals, brokerage reports, trade and business association publications, primary research, international organizations and government reports. The tables cover market share, market size, capacity, rankings, forecasts, shipments, output, consumption, users, exports, imports, capacity, etc. (Recommend "Advance Search")
Trade and Industry Contains business periodicals and newsletters with a trade or industry focus providing users with industry news, product and competitive information, marketing trends, and more. Includes in-depth coverage of companies, products, executives, trends, and other topics for more than 1,200 publications, most in full-text. Coverage: 1971 to date.