MKTG 4720 Media Planning Subject Guide
Market Analysis
7 resources available
- Restricted to WMU users 
- Open Access
Business NewsBank Provides hard to find local, regional and national business news articles containing in-depth company, industry, product and executive news, both private and public companies from more than 500 business journals, newspapers and wires. Coverage is from 1993 to date. Updated daily.
Business Rankings Annual
A bibliographic guide to more than 8,000 ranked lists of companies and other subjects that appear in over 1,000 periodicals, newspapers, financial services, statistical annuals, and other sources. It is arranged by specific subject, and the data about each usually includes the criteria for the ranking, the names of the top 5 or 10 in the ranking, the source (including date and page). At the end of the print volume is an index by subject and ranked company, and a separate bibliography of the sources (such as Fortune). HG 4050 .B88 2009 (Reference Desk Collection)
DemographicsNow This database provides comprehensive market information analysis. Including access to current and past U.S. Census data, including data collected from the 1980, 1990, 2000, and 2006 with 2011 projections. Also provides the ability to create unlimited custom reports using thousands of variables, advanced features such as: demographic maps and reports for all U.S. geographies and addresses, market and site location analysis based on custom radii, custom drive times, counties, census tracts, block groups, U.S. places, DMAs, MSAs, CBSAs, ZIPs and more; also includes over 40 summary, comparison, and ranking reports.
General Business File ASAP An index of business publications that includes trade publications, newspapers, journals, broker research reports, and company profiles, some articles with full text and images. Coverage 1980 - present.
Market Share Reporter An annual compilation of reported market share data from business periodical literature. Includes data on companies, products and services and also provides information on brand competitors. Also located at the Reference Desk: HG 5410 .M35 2009 (Reference Desk Collection). For European or international based companies and products, refer to the appropriate companion publications: HF 5410 .M35 2009 (Reference Desk Collection) World Market Share Reporter. HF 5410 .W67 (Reference).
MarketLine Business Information Centre This database compiles business information using primary and secondary research to create 10,000 company, 2,000 industry, and 50 country profiles. MarketLine includes daily updates of relevant news, comments and analysis, company history, and a SWOT analysis (strengths, weaknesses, opportunities, and threats) within company profiles.
Plunkett Research Online This database provides industry sector analysis, research, trends, and statistics for 32 different industries. Includes alternative, renewable & conventional energy; automotive; biotechnology; health care; outsourcing & offshoring; wireless & Wi-Fi; retail; telecommunications; supply chain; sports; transportation & logistics; apparel; e-commerce and more. Use "Build-A-Report" to export your information in PDF format. Updated weekly.