MKTG 4720 Media Planning Subject Guide
Market Share and Competitors
16 resources available
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Brands and Their Companies
T 223 .V4 A253 (Reference Desk Collection)
This is a guide to over 230,000 consumer brand names, with the yellow pages in volume 2 consisting of a list of about 43,000 companies that manufacture or import the brands.
Business Rankings Annual
A bibliographic guide to more than 8,000 ranked lists of companies and other subjects that appear in over 1,000 periodicals, newspapers, financial services, statistical annuals, and other sources. It is arranged by specific subject, and the data about each usually includes the criteria for the ranking, the names of the top 5 or 10 in the ranking, the source (including date and page). At the end of the print volume is an index by subject and ranked company, and a separate bibliography of the sources (such as Fortune). HG 4050 .B88 2009 (Reference Desk Collection)
Companies and Their Brands
T 223 .V4 A25 (Reference Desk Collection)
Provides accesses too more than 282,000 consumer brands and about 51,000 manufacturers and distributors. Brands are presented first in an alphabetic sequence. Company listings follow in a separate section.
Company Web Sites
Many companies now place varying amounts of organizational, financial, or product information on the World Wide Web. To locate a company's WWW site, search by company name using your favorite search engine, or search by company name on Google.
Encyclopedia of Major Marketing Campaigns
Profiles of 500 marketing campaigns from the twentieth century, this book provides background information, strategy, and outcomes of notable print, radio, and television efforts. Arranged by company name.
Hoover's Handbook of American Business
HG 4057 .A28617 (Reference Desk Collection)
Company profiles contain a concise statement of the nature of the business, its history and the products and services it delivers; also a list of major projects, sales, names of officers, number of employees, ranking in the Fortune, Business Week, and Forbes annual ranked lists, names of competitors, and a Hoover's rating.
Hoover's Online
This business directory lists public, private, international and emerging company profiles with links to company Web sites, as well as other business related links. Only parts of this free online directory are available to nonsubscribers. The full text of Hoover's is found in the database LexisNexis Academic.
International Directory of Company Histories Online This multi-volume directory is available as part of the Gale Virtual Reference Library and consists of over 8,500 historical profiles of the world's largest and most influential companies. Included is a list of subsidiary companies, and sources for further reading. To limit your search to this directory, (in Gale Virtual Reference Library) type "International Directory of Company Histories" as a publication title (pu) in the advance search box from the drop down menu. HD 2721 .I58x (Reference Collection) vols. 1-92
LexisNexis Corporate Affiliations
HG 4057 .A219 (Reference Desk Collection)
Details private and public corporate relationships, and includes a brand name index. Includes listings for foreign parents of U.S. based foreign affiliates and subsidiaries.
Market Share Reporter An annual compilation of reported market share data from business periodical literature. Includes data on companies, products and services and also provides information on brand competitors. Also located at the Reference Desk: HG 5410 .M35 2009 (Reference Desk Collection). For European or international based companies and products, refer to the appropriate companion publications: HF 5410 .M35 2009 (Reference Desk Collection) World Market Share Reporter. HF 5410 .W67 (Reference).
MarketLine Business Information Centre This database compiles business information using primary and secondary research to create 10,000 company, 2,000 industry, and 50 country profiles. MarketLine includes daily updates of relevant news, comments and analysis, company history, and a SWOT analysis (strengths, weaknesses, opportunities, and threats) within company profiles.
Mergent Online Contains data on U.S. and international publicly owned companies. Company reports include the history, business, properties, officers and directors, income, long-term debt, capital stock, latest news stories and more. Company annual reports are included for U.S. and international companies in PDF format. Financial data can be retrieved in text or spreadsheet format with searchable EDGAR SEC filings dating back to 1993. Private company reports cover over 4 million U.S. businesses containing business address, SIC codes, estimated number of employees, and estimated revenue. Updated daily.
NetAdvantage Standard & Poor's is an international investment research and commentary database. Includes independent credit ratings, indices such as S&P 500, risk evaluation, stock reports, mutual funds research, company descriptions and financial data. Includes information from S & P publications such as: Industry Surveys (U.S. & Global), Stock Reports, Mutual Fund Reports, Bond Reports, Company Profiles (U.S. & Global) Records, The Register of Corporations, Directors and Executives, The Outlook, Credit Week, Earnings Guide, Dividend Record, Stock Market Encyclopedia, and Security Dealers of North America.
Plunkett Research Online This database provides industry sector analysis, research, trends, and statistics for 32 different industries. Includes alternative, renewable & conventional energy; automotive; biotechnology; health care; outsourcing & offshoring; wireless & Wi-Fi; retail; telecommunications; supply chain; sports; transportation & logistics; apparel; e-commerce and more. Use "Build-A-Report" to export your information in PDF format. Updated weekly.
TableBase An international database that specializes in tabular data dealing with companies, products, industries, and demographics. Tables are from a range of sources including statistical annuals, brokerage reports, trade and business association publications, primary research, international organizations and government reports. The tables cover market share, market size, capacity, rankings, forecasts, shipments, output, consumption, users, exports, imports, capacity, etc. (Recommend "Advance Search")
Ward's Automotive Yearbook
HD 9710 .U5 W3 2008 (Reference Desk Collection)
An important source of substantial and detailed data about the automotive industry.