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Electronic Business Marketing

E-business marketing (EBM) is a new interdisciplinary major that combines the study of Marketing and Information Systems to prepare students for careers in fields such as e-commerce, digital marketing, mobile marketing, social media, and web and mobile application development and services. Students will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace. The EBM major is a unique program that combines the study of Marketing and Information Systems in an interdisciplinary curriculum.

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