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IME 3010 - Entrepreneurial Engineering II
Catalog Description:
This course will discuss, through a series of case studies, the operational characteristics of startup companies. Topics covered include SWOT analysis, market research, product concept and design, rick analysis for innovative products, with emphasis on product development strategies for new designs and distribution alternatives.
Prerequisites & Corequisites: Prerequisite: IME 2010
Credits: 3 hours
Lecture Hours - Laboratory Hours: (3 to 0)
Course Objectives:
At the end of the semester, students should be able to:
- Understand product development and design for entrepreneurs.
- Understand financial organization of startup companies.
- Understand how startup companies design, market and distribute their products.
- Understand the importance of making appropriate economic decisions, particularly as they relate to an engineer's role in new company startups.
Performance Criteria:
The student will be able to:
Objective 1:
Identify the important characteristics of startup companies.
Objective 2:
Determine appropriate ways to financially organize startup companies.
Objective 3:
Develop effective marketing and distribution strategies for startup companies
Textbooks:
Executive Summary: Strategic Management and Information Technology, Betz, Frederick, Wiley & Sons, Latest Edition.
- A collection of case studies selected to illustrate the content of the course. The cases will vary from semester to semester.
- Supplementary class notes
References
Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge, By Geoffrey A. Moore
Revision Date: Spring 2009