Department of Industrial and Manufacturing Engineering - Leading Process and Product Improvement

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IME 3010 - Entrepreneurial Engineering II

Product Design and Development

Catalog Description:

This course will discuss, through a series of case studies, the operational characteristics of startup companies. Topics covered include SWOT analysis, market research, product concept and design, rick analysis for innovative products, with emphasis on product development strategies for new designs and distribution alternatives.

Prerequisites & Corequisites: Prerequisite:  IME 2010

Credits: 3 hours

Lecture Hours - Laboratory Hours: (3 - 0)

Course Objectives, Performance Criteria, and Outcomes:

Course Objectives

ABET-EAC Outcomes2


Performance Criteria Measured1

Define an opportunity, design solutions, and compare alternatives to meet opportunity requirements

a, c, e, l  

C2: Creates product designs using appropriate engineering design tools.

Critically analyze, evaluate, and improve a product using appropriate knowledge of engineering materials and principles

a, e, k, l  

L2: Identifies customer needs and performance criteria.

Demonstrate good oral, written, and graphical communication


G2: Conveys technical information effectively.

Understand the professional, societal, and global impact of engineering design activities


H2: Applies knowledge that considers professional, societal, and/or global impact.

Performance Criteria1: IME performance criteria may be found at

ABET-EAC Outcomes2: Outcomes may be found at

*results tracked in ABET course notebooks


Product Design & Development, 4th edition; Ulrich and Eppinger; McGraw-Hill, 2008.
ISBN: 978-0-07-3101-42-2

Course Coordinator:

Tycho Fredericks
Western Michigan University
E-223 Parkview Campus
Kalamazoo, Michigan 49008-5336
Phone: 276-3360

Revision Date: Summer 2011


Department of Industrial and Manufacturing Engineering
Western Michigan University
Kalamazoo MI 49008-5336 USA
(269) 276-3350 | (269) 276-3353 Fax

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