2. Determine which general strategic themes of qualitative inquiry will guide the evaluation. Determine qualitative design strategies, data collection options, and analysis approaches based on the evaluation’s purpose.

  • Naturalistic inquiry: Determine the degree to which it is possible and desirable to study the program as it unfolds naturally and openly, that is, without a predetermined focus or preordinate categories of analysis.
  • Emergent design flexibility: Determine the extent to which it will be possible to adapt the evaluation design and add additional elements of data collection as understanding deepens and as the evaluation unfolds. (Some evaluators and/or evaluation funders want to know in advance exactly what data will be collected from whom in what time frame; other designs are more open and emergent.)
  • Purposeful sampling: Determine what purposeful sampling strategy (or strategies) will be used for the evaluation. Pick cases for study (e.g., program participants, staff, organizations, communities, cultures, events, critical incidences) that are "information rich" and illuminative, that is, that will provide appropriate data given the evaluation’s purpose. (Sampling is aimed at generating insights into key evaluation issues and program effectiveness, not empirical generalization from a sample to a population. Specific purposeful sampling options are listed later in this checklist.)
  • Focus on priorities: Determine what elements or aspects of program processes and outcomes will be studied qualitatively in the evaluation.
    • Decide what evaluation questions lend themselves to qualitative inquiry, for example, questions concerning what outcomes mean to participants rather than how much of an outcome was attained.
    • Determine what program observations will yield detailed, thick descriptions that illuminate evaluation questions.
      Determine what interviews will be needed to capture participants’ perspectives and experiences.
    • Identify documents that will be reviewed and analyzed.
  • Holistic perspective: Determine the extent to which the final evaluation report will describe and examine the whole program being evaluated.
    • Decide if the purpose is to understand the program as a complex system that is more than the sum of its parts.
    • Decide how important it will be to capture and examine complex interdependencies and system dynamics that cannot meaningfully be portrayed through a few discrete variables and linear, cause-effect relationships.
    • Determine how important it will be to place findings in a social, historical, and temporal context.
    • Determine what comparisons will be made or if the program will be evaluated as a case unto itself.
  • Voice and perspective: Determine what perspective the qualitative evaluator will bring to the evaluation.
    • Determine what evaluator stance will be credible. How will the evaluator conduct fieldwork and interviews and analyze data in a way that conveys authenticity and trustworthiness?
    • Determine how balance will be achieved and communicated given the qualitative nature of the evaluation and concerns about perspective that often accompany qualitative inquiry.
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