Sponsor: Axiom Sales Force Development, LLC
Principal Investigator: Dr. Daniela Schroeter
April 1, 2013 – September 30, 2013
The Evaluation Center will be examining the effectiveness of the AXIOM sales force development program for Silverpop, a digital marketing provider. AXIOM teaches a customer-based sales approach that moves beyond the traditional seller-buyer relationship, molding sellers into trusted advisers offering client centric solutions. The Evaluation Center will be utilizing Success Case methodology to provide information regarding the implementation of AXIOM with the Silverpop sales force.