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The EBM program was created in response to significant industry and student demand for an innovative business program that would incorporate the business, marketing and technical aspects of electronic commerce. Students who have exposure to both marketing and IT courses will have unique skills and advantages in the employment arena. Students will select eith an Information Systems or Marketing track and earn a BBA with an E-business marketing major.

The major courses are provided below. Consult the WMU Catalog for details about the requirements for this major.

Required core courses

EBM Core

Information systems track

EBM Information Systems Track

Marketing track

EBM Marketing Track