Electronic Business Marketing

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What is electronic business marketing?

The electronic business marketing major at Western Michigan University is an interdisciplinary major that combines the study of marketing and information systems to prepare students for careers in fields such as e-commerce, digital marketing, mobile marketing, social media, and Web and mobile application development and services. Students will study digital technologies, Web applications, Web design and digital marketing practices to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.

Career opportunities

The electronic business marketing major prepares students for jobs in areas such as Internet marketing, e-commerce, digital advertising, mobile application and development, social media, search engine marketing, search engine optimization and Web services.

Learn more about the requirements for this major.