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Students interested in careers in fashion retailing and related fields select the Merchandising emphasis in the Textile and Apparel Studies major. This emphasis includes courses specific to merchandising in the fashion environment, as well as core courses in business. Graduates pursue careers in retail store operations, buying, and fashion marketing. In addition to problem solving and analytical skills, strong interpersonal and communication skills and the ability to work in a team environment are essential for success in this industry.
Prospective students may arrange a department visit by contacting Dr. Barbara Frazier at or Kelly Weathers at .
To declare a Textile and Apparel Studies Merchandising major, visit the College of Education and Human Development Office of Admissions and Advising.
The College of Education and Human Development Advising Office assists students in planning their studies. Majors should meet with an Advisor each semester to ensure that they stay on track toward graduation.
Career opportunities for merchandising graduates include:
Textile and Apparel Studies majors earn three semester credits by completing 300 hours of supervised field experience in apparel design and marketing firms. Field experience offers students the opportunity to apply classroom learning in real world situations, as well as gain valuable work experience. Field experience may be completed during the fall, spring or summer sessions.
Textile and Apparel Studies majors may elect to complete an internship as part of their program of study. Internships provide students with management-level training experience with leading industry firms during the late-junior or senior year.
To plan a Field Experience or Internship, Textile and Apparel Studies majors should contact Dr. Barbara Frazier at or (269) 387-3719.
The Textile and Apparel Studies major at WMU has partnerships with the Fashion Institute of Technology in New York and American Intercontinental University in London. Merchandising majors may attend one of these schools as part of their WMU program. Attending one of these schools provides a unique perspective on the industry and the chance to make valuable industry connections.
Merchandising Opportunities and Design Association (MODA)
MODA is the student organization representing Textile and Apparel Studies majors and minors. Joining this organization enhances personal and professional skills and provides opportunities to meet and develop friendships with fellow majors, network with companies, and learn about careers. Members use their creativity and leadership skills to help produce annual student fashion shows. Contact: faculty advisor Kelly Weathers
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