School of Communication

Wade Cutler

Instructor

(616) 988-9301

Education:B.A.in Broadcast and Cinematic Arts from Central Michigan
M.A. in Business Management from Aquinas College.

Research Interests:

The changing technology in broadcasting

Courses I Teach:

COM 357 and COM 457

About Me:

In the past 18 years I have had the opportunity to work in many areas of production, providing me with a broad range of production skills. These opportunities include; videographer/associate producer for network sports productions with ABC, NBC and ESPN, producer/editor for corporate productions with Dow Chemical, director of television newscasts with WWTV, broadcast department manager/division manager/producer/editor for J.W. Messner Advertising, as well as owning my own film and video production company.

Currently, I am the owner of Trade Communications, an interactive film and video production company. This company has the latest technology for production, post-production, CD-Rom, DVD etc. Equipment includes:

*State-of-the-art digital video non-linear editing system, capable of producing the highest quality digital film and video output for commercial, industrial or web productions. My studio uses all the latest software such as Adobe After Effects, Boris FX, Puffin Designs Commotion, Media Cleaner Pro, Adobe Photoshop, Adobe Illustrator, Adobe TextureMaker, Adobe Go Live, Macromedia Dreamweaver, and Macromedia Flash to name a few.

*State-of-the-art digital audio studio. Capable of producing the highest quality digital audio productions.

*DGS (Digital Generation Systems). This system gives me the capacity to transmit, digitally, any TV or radio commercial to any station in the country (or world) within hours, giving advertisers the ability to make last minute changes. This is the only system in Michigan..outside of Detroit.

The following is a brief synopsis of my professional background:

Broadcast Division Manager 1996 - 2001
Northpointe Communications /J.W. Messner Advertising.
Was responsible for starting up a digital post-production facility within the agency. Researching and evaluating the proper equipment and hiring a staff for support. Produced and edited over 3000 TV commercials, over 100 Sales and Training videos, and over 5000 radio commercials and audio programs.

Broadcast Production Manager, 1996 - 2001
J.W. Messner Advertising
Main responsibility was to manage the Broadcast Production School and its staff at J.W. Messner Advertising and to be the executive producer on all production projects, overseeing the entire process from beginning to end ensuring that the final products goals were met.

Broadcast Producer, 1989 - 2001
J.W. Messner Advertising
Was responsible for producing television and radio commercials as well as training and sales videos for all of the agency's clients. Work in Los Angeles, New York, Chicago, Detroit, Orlando and various other locations. Worked on a variety of analog and digital equipment in both shooting and editing. Was responsible for final transfer of film to tape, arranging for 3D animation, arranging music post-scores, arranging and obtaining music/song rights from various musical artists, coordinating production schedules and budgets.

Television Director, 1986 - 1989
WWTV, Cadillac, Michigan
Primary responsibility was to direct the 6 and 11pm newscasts, Monday-Friday. Produced, shot and edited commercial production for the stations clients. Editing was preformed on Sony 1" and 2" machines. Was instrumental in convincing the station to purchase their first piece of digital equipment, an Abekas A-51 Single Channel Digital Video Effects unit.

Freelance Associate Producer/Cameraman, 1985-1986
ESPN, ABC & NBC Sports.
Primary responsibility varied from one network to the other. In the non-union network (ESPN), ran camera for many events including USFL Football, Indy and stock car racing, and golf. I also became an associate producer for ESPN, assisting the event producer in the coordination of many elements of the event, from securing interviews to creating a graphic look and outline for the event. For ABC and NBC (union networks) I was an assistant producer, helping coordinate all aspects of the production process.

Corporate Television, PR division, 1985-1986
Dow Chemical, Michigan Division
Primary responsibility was to produce a weekly news magazine show for internal use at the Michigan Division of Dow Chemical. Other responsibilities were to produce corporate training videos and video public service news releases. Also Produced shot and edited corporate events for the company. Working with the CEO and other upper management team members.

Some of the clients that I've had the privilege to work with over the years are; Chevrolet, Georgia Pacific, Lowes Kitty Litter, Spartan Stores, Meijer Inc., Amway, Quixtar, MC Sports, Holland American Wafer, Saint Mary's Hospital, and Butterworth Hospital to name a few. Each of these experiences gave me the opportunity to work with high levels of talented individuals, and provided me with the means to keep updated with advancing technologies.

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