Carleen Mlynarek Crawford is Vice President of Marketing and Communications for Pine Rest Christian Mental Health Services, the largest free-standing provider of comprehensive mental and behavioral health services in Michigan.
In addition to leading the development of strategy and planning for marketing and communications for the entire organization, she is responsible for day-to-day management of corporate branding, marketing, internal communication, public and media relations and crisis communications.
Crawford has a 25-year career in public relations and corporate communications. She has held management positions in broadcast media, health care and higher education. In 2003 she launched her own consulting firm, Crawford Communications, providing public relations, marketing, and communications counsel to a diverse client base consisting of insurance, manufacturing, professionals, nonprofit agencies and municipalities, and health care.
Crawford also has been an active in her community. Most recently, she served as President of the Board of Directors of GROW (Grand Rapids Opportunities for Women) and has been a board member of several nonprofit groups including the Meijer Charity Classic, the Marketing/Outreach Committee for the Grand Rapids City and Public Schools community initiative Expanded Learning Opportunities, and the Allocations Executive Committee Chair and a board Member of Heart of West Michigan United Way.
Crawford earned her B.A. in Communications Arts and Sciences (1970) and her M.A. in Organizational Communications (1999).