Greg Busch is Executive Vice President at GMR Marketing and a senior leader in the agency’s global consulting practice that specializes in the entire spectrum of sports sponsorship, from strategy and creative to activation and measurement. Since 1999 he has been involved in oversight of strategy development, property negotiation, agency integration and account team management serving GMR clients invested in every major sports property including the IOC and FIFA, as well as the NFL, NBA, MLB, NHL, MLS, motorsports and college.
GMR Marketing is a global, integrated, award-winning engagement marketing agency with more than 800 full-time professionals that create, consult and activate on behalf of brands in over 70 countries. GMR has been nominated as a finalist for SportsBusiness Journal's agencies of the year awards in each of the last five years, and won agency of the year honors in both 2009 and 2011.
Greg has been a featured speaker and panelist at numerous industry conferences and universities as well as a published author in the pages of SportsBusiness Journal and regularly sought for insight on marketing trends in the pages of industry trade publications, business magazines and consumer media. Individually Greg has been recognized by SportsBusiness Journal to its prestigious Forty Under 40 list honoring the industry’s top professionals.
He is based in the company’s Milwaukee, Wisconsin headquarters. Prior to joining GMR, Greg has held sports marketing and management positions with corporations, professional teams, research companies and agencies, including Pentair Corporation, SportsPlus International, Joyce Julius & Associates, the Detroit Tigers, and Kalamazoo Wings Hockey Club. Greg is a founding member of the Milwaukee Sports Marketing Professional association and is President of the Elmbrook Youth Hockey Association. Greg received his bachelor’s degree in Communications from Western Michigan University.