T.R. Reid is a strategic-communications consultant based near Austin, Texas. He works with companies large and small in a variety of industries, including aviation, electric generation and propulsion, and brownfield redevelopment.
Directly and through his teams, T.R. helped define, develop and protect corporate reputations—through media and analyst relations, executive and internal communications, and marketing support—during successful, in-house roles at leading global companies. He is highly trusted and respected by executives, colleagues and journalists, among others.
In 13 years at Dell, T.R. rose to vice president of Global Communications— responsible for corporate, employee and business-unit communications—as the company grew from $8 billion to $60 billion in revenue. Based in Singapore for three years, he built and directed the company’s communications function in Asia-Pacific and Japan, playing a principal role in significantly broadening and enhancing perceptions of Dell in the fast-growing region.
Prior to Dell, T.R. was a public-relations manager at Whirlpool Corporation in Benton Harbor, Mich., and a communications professional at The Upjohn Company (now part of Pfizer Inc.), in Kalamazoo, Mich.
T.R.; his wife, Dawn; and sons, Adam and Carter, make their home in Georgetown, Texas. As president of the Georgetown Library Foundation he led an advocacy campaign that resulted in voter approval of bonds to build a new, $9.8 million library. He holds a bachelor’s degree in political science and communication from Western Michigan University, where he was active in student-run WIDR and the Western Herald.