Edd G. Snyder

Edd G. Snyder

School of Communication

Edd G. Snyder

2005 Alumni Academy Inductee

Edd Snyder graduated from Western Michigan in 1970 with a BS in Communication.

Edd began his career as a staff writer for the Kalamazoo Gazette in 1972 and was with the Gazette until 1974 when he was hired by the Upjohn Company as a Public Relations Assistant. In 1977 Edd went to work for Ford Motor Company as a Media Relations Specialist remaining with them until 1984.

American Motors Corporation (AMC) hired Edd as the Manager of Stockholder Relations and Corporate News in 1984. At AMC, Edd maintained contact with stockholders, analysts and industry leaders through various publications and reports and supplied local and national media with information about corporate activities.

In 1987, Edd began working with Toyota and in 1990, became Co-owner, President and General Manager of Mid-State Toyota. In this capacity Edd was responsible for all new public relations offices in California, Kansas City, Chicago, and Detroit and managed promotion activities at auto shows and media events.

In 1993 Edd became Vice President of Casey Communications/Shandwick USA and developed and implemented public relations and investor relations programs for their clients. He also worked with Fahlgren Advertising from 1994-1995 and created advertising campaigns and provided council to many of Fahlgren's largest clients.

Edd became the Public Relations Regional Director of the EDS Corporation in 1995. While with EDS he developed and managed public relations campaigns, communication initiatives and supervised over 90 communication professionals.

Edd began his work with General Motors as Director of Communications in 1999 and in 2000, was promoted to his current position as GM's Executive Director of Global Corporate External Communications. In his current position, Edd is responsible for communications support for manufacturing, labor, news relations, diversity and growth markets, philanthropy, economic development, worldwide purchasing, and human resources.

Throughout his career, Edd has been involved in numerous community and professional organizations. He is a member of the WMU Alumni Association, and Lifetime Member of the NAACP, a founding board member of the Automotive Press Association, Chairman of the Corporate Marketing and Communications Committee for the Boys & Girls Clubs of Southeast Michigan, to name a few.

Edd currently resides in Ann Arbor with his wife Elena.


School of Communication
Western Michigan University
Kalamazoo MI 49008 USA
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