WMU Entrepreneurship Forum announces series sponsor and January speaker

LembergThe Haworth College of Business announces a sponsor for its Entrepreneurship Forum, which continues this month with a discussion featuring the founder of Kalamazoo-based Forensic Fluids Laboratories.

Educational Community Credit Union will sponsor the breakfast speaker series, which is devoted to telling the stories of entrepreneurs and their startup success. “We are proud of the partnership we have sustained with WMU over the years," states Charles Cornelius, ECCU president and CEO. "As an education-based credit union offering business services, our organization sees the value of bringing together people with an interest in entrepreneurship. The Entrepreneurship Forum sponsorship is a natural fit, and we hope to make attendees aware of how ECCU can be a part of their startup success as well.”

Bridget Lorenz Lemberg, founder and lab director of Forensic Fluids Laboratories, will serve as the next speaker in the series on Friday, Jan. 11, in 2150 Schneider Hall. The event is free and open to the public and begins with breakfast at 7:30 a.m. Reservations are required and can be made by contacting Kayla Hunt at (269) 387-6059 or kayla.j.hunt@wmich.edu. Free parking is available in the nearby Fetzer Center parking lot.

A leader in oral fluid drug testing, Forensic Fluids has won numerous awards for sales growth, innovative processes, customer service excellence, entrepreneurial leadership and use of cutting-edge technology. In 2009, Forensic Fluids was the recipient of the Michigan Top 50 Companies to Watch award. In 2010, 2011 and 2012, Inc. Magazine listed Forensic Fluids on its annual ranking of the fastest-growing private companies in the U.S.  Forensic Fluids offers the fastest, most accurate and most tamper-proof drug testing currently available, which positions the company as an exclusive industry leader.

Lemberg is a forensic toxicologist with more than 20 years of toxicology and pharmacology experience. Forensic Fluids, the only oral fluid testing laboratory in Michigan, started with one person, Lemberg, and now employs more than 20 people. Located in the former Gibson Guitar factory in Kalamazoo, the company has nearly doubled its original physical space since opening and posted strong annual revenues each year.

Forensic Fluids scientific testing equipment separates the company from its competitors. The liquid chromatography technology used is the most sensitive confirmation method available and will positively identify and quantify more than 200 compounds. The company’s quick turnaround time for test results has attracted clients from government agencies, corporations and small businesses throughout the U.S. and Canada.

For more information on the Entrepreneurship Forum, visit wmich.edu/business or contact the Haworth College of Business at (269) 387-6059.


Editor: Cindy Wagner
Haworth College of Business
2100 Schneider Hall
Western Michigan University
Kalamzoo MI 49008-5457 USA
(269) 387-5050 | (269) 387-5710 Fax