Haworth College of Business News

Sales Program Lauded—Again!

Four sales faculty posing for photoThe WMU sales and business marketing  program once again has been named to the Sales Education Foundation’s  list of top university sales programs, identifying it as one of the leading programs for preparing and placing top talent in professional selling roles. The WMU program is one of fewer than 20 universities in the country, and the only one in Michigan, that offers a sales-focused business major to its students. With more than 250 students, the program is also one of the largest in the nation. 

For 2012-13, WMU reported that more than 90 percent of the sales and business marketing graduates surveyed were employed full-time within six months of graduation. The WMU sales program is regularly lauded for its achievements in a number of areas including:

According to the SEF, more than 50 percent of college students in the United States enter sales careers, but a majority of them fail due to lack of professional preparation. The WMU sales program is providing its students the skills needed for success.
“Overall, our excellent students, faculty, curriculum and facilities form the strong foundation from which the SBM major has prospered to become one of the premier sales programs in the country,” says Dr. Steve Newell, professor of marketing and one of four members of the sales faculty. “We are pleased by the continued recognition from the Sales Education Foundation. This acknowledgment of excellence is a testament to the hard work and dedication of our students and faculty.”

The SBM program has been included on the SEF annual list since it began its rankings in 2004.

More information about the major is available at wmich.edu/marketing/academics/sbm.html or by contacting Steve Newell.