APICS Case Competition | Haworth College of Business | Western Michigan University

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ISM students are top undergraduate team at case competition

PHoto of case competition teamKALAMAZOO—A team of students enrolled in Western Michigan University’s integrated supply management program was the top undergraduate team at the 2013 APICS Great Lakes District case competition held Feb. 23-24. The team placed fourth overall in a field of 24, which included several teams of graduate students.

The competition challenged students to find new ways to improve inventory control and increase customer service for a turboprop spare parts supplier known as Airflow Aircraft Inc. Part of the challenge was the short time frame; teams were given the case at 6 p.m. on Friday and had to submit and be prepared to present their solution by 9 a.m. Saturday. The WMU team found ways to cut inventory out of warehouses and move the remaining inventory high up the supply chain.

“The real breakthrough came when we all stepped back from the small parts of the case and looked at it as a whole.” says senior Jordan Kuhl. “We realized that we could have 20 percent of our inventory built to order. From that moment on everything fell into place.”

The team relied on its foundational knowledge of the supply chain from coursework as well as members’ experiences in industry. “Our curriculum gave us the background knowledge we needed to make sense of the case and understand what was happening and what needed to be done,” says junior Hanna Downs, who credits the experience of four team members who currently hold internships with Kellogg Company with bringing knowledge and insight from the industry that related to the solution.

Twenty-four teams participated; the three winning teams came from graduate programs at University of Indianapolis, Purdue University and St. Cloud State University (Minn.), which won the event. The members of WMU’s team included:

“Our students demonstrated to the judges the comprehensiveness of the 43-credit-hour ISM major and that they were job ready,” says Dr. Sime Curkovic, professor of management and director of the ISM program. “We are extremely proud of them.”

Ranked #12 in undergraduate supply chain education, the integrated supply management program has been recognized nationally by several organizations and publications for its leadership in preparing students for careers in supply chain management.

Editor: Cindy Wagner
Haworth College of Business
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