Students take high honors in national sales competition

Two students in the Western Michigan University Haworth College of Business placed in the top five individually in a national sales competition in November, with the team placing fifth out of 28 teams.

Casie Vella placed second overall out of 56 students in the competition, by finishing fourth in “Speed Selling” and eighth in the role-play portion of the Russ Berrie Institute National Collegiate Sales Challenge, held at William Paterson University in Wayne, N. J. Fellow WMU student Nik Werre, placed fifth ┬áin the “Speed Selling” part of the competition.

The team score, calculated with both Vella and Werre’s combined scores, was enough to place WMU fifth in the overall competition.

The students competed in two categories. In the “Sales-Call Role-Play,” individual students interacted with a business executive in a 15-minute, sales-call role-play scenario. The “Speed Selling” event required students to create and prepare a two-minute sales pitch to executives as to why a company should hire the student.

“All those ‘Speed sell now!’ moments we put Casie and Nik through really paid off,” says Dr. James Eckert, associate professor of the marketing department. “They worked many hours to prepare for the competition and represented the Sales & Business Marketing Program and WMU with skill and class. We can all be proud of Casie and Nik!”

The victory marks the second time in the five year history of the competition in which WMU has placed first or second on an individual level.

Editor: Cindy Wagner
Haworth College of Business
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