Having trouble viewing this message? View it in your browser. Bookmark and Share
 

Riding the Road of Success

Photo of Jablonski, Onnie and Labarge

Craig Jablonski, B.B.A.’09, Benjamin Onnie, B.B.A.’08, and Tyler Labarge, B.B.A.’07, used fundamentals learned from their time at the Haworth College of Business to start a successful head-hunting firm for commercial truck driving schools around the nation. Already featured in Crain’s “Twenty in their 20s: Class of 2013,” they are quickly changing the way trade and education programs are marketing their businesses.

Read More

Vintner Addresses College

Photo of Moersch

Matthew Moersch, co-founder of Free Run Cellars and expert vintner and distiller for Round Barn Winery, will be the next presenter in the Entrepreneurship Forum at Western Michigan University. The event begins at 8 a.m. Friday, Dec. 6, in 2150 Schneider Hall.

Read More

The Wellness RN

Photo of Ratliff

Heather Ratliff, registered nurse and founder of The Wellness RN, will discuss how to eat healthy while maintaining an on-the-go lifestyle during the Keystone Community Bank Breakfast Speaker Series at Western Michigan University. Her presentation, “Dining Out: Finding a Healthy Place at the Table,” will begin at 8 a.m. Friday, Nov. 22, in room 2150 Schneider Hall.

Read More

Reunirse Alrededor de la Mesa

Photo of students in cafe

Tucked away in the Schneider Café is a table where Spanish speakers, whether just beginning or fluent in the language, can come together to practice Spanish and enjoy conversations focusing on general business topics. Mesa de español para negocios, meaning Spanish for business table, is hosted by the WMU Department of Spanish in partnership with the Haworth College of Business and offers weekly conversational Spanish sessions to students, faculty and staff outside of the classroom.

Read More

Service for Those Who Served

Flickr slideshow

More than 300 first-year business students recently participated in cleaning headstones at Fort Custer National Cemetery in Augusta, Mich., in preparation for Veterans Day, as part of a common service project. The students not only formed bonds with each other but also forged a relationship with the history behind the headstones as they gave back to the community in a meaningful way.

Read more

Other News

Call for New Business Broncos

Do you know a student applying to colleges and want some facts to share about the Haworth College of Business? Check out (or share!) our fast facts and admissions brochure.


Photo of AlmeidaJohn Almeida B.B.A.'07, MBA'08: Challenging Ventures

John Almeida, B.B.A.'07, MBA'08, used his entrepreneurial skills to create his own mobile application to help people discover and share local events. On launching NABR (pronounced "neighbor"), Almeida says that "during this process, I really learned to enjoy working with technology in addition to using all the managerial skills I learned at the college of business."

Read more

 

X-Culture Project Comes to WMU

Photo of X-culture project students

Dr. Stacey Fitzsimmons, assistant professor of management, has earned WMU students in her course the opportunity to participate in the X-Culture Project, an international program that teams up students throughout the world to address projects for international companies.

Read More

 

Professor Earns Best Paper Award for Research

Photo of FengAssistant professor of accountancy Mingming Feng, along with her co-author from Loyola University, has earned a best paper nod for a study of corporate tax behavior and its impact on corporate social responsibility.

Read more

 

 


Marketing Consulting Program

Photo of Garcia and AtkinMatching clients with student interns for affordable marketing services is a win-win-win situation—for clients, students and the college—says Dr. JoAnn Atkin, associate professor of marketing. Atkin and Lisa Garcia, director of WMU’s Business Connection, who together have more than 40 years of industry marketing experience, have launched a student-led marketing consultancy at greatly reduced cost for clients who cannot afford an agency. Garcia connects with clients while Atkin helps identify students with the appropriate skills. Both will mentor the students and ensure projects fulfill all requirements and are completed on time. Through an application process, Garcia and Atkin have hired five interns to complete a competitive analysis, conduct marketing research and develop a marketing strategy for the first client, WMUK radio in Kalamazoo. The paid interns are scheduled to complete the project in four-to-six weeks.

Watch for an update on the results and interviews with the participants in an upcoming edition of the Haworth College of Business newsletter.

If you need assistance with a marketing project, contact Lisa Garcia at (269) 387-0950 or lisa.garcia@wmich.edu.


Photo of LancendorferLancendorfer Elected President of National Advertising Group

Dr. Karen Lancendorfer, associate professor of marketing and director of the advertising and promotion program, has been elected president of the American Academy of Advertising. Lancendorfer will serve a 3-year term.

Read more

Editor: Cindy Wagner
cindy.wagner@wmich.edu
Haworth College of Business
Western Michigan University
Kalamazoo MI 49008-5457 USA
(269) 387-5050
www.wmich.edu/business

Stay in touch

Twitter