Marketing

Why Study Marketing at WMU

A Variety of Programs to Suit Your Needs

The WMU marketing program ranks among the largest in the nation with 20 full-time faculty members, over 1200 undergraduate marketing majors, about 60 minors and a large number of MBA students pursuing marketing concentrations. The Department offers students a choice of the following majors:

• Marketing
• Advertising & Promotion
• Food & Consumer Package Goods
• Sales & Business Marketing

The Department also offers the following minors:

1. Marketing
2. Advertising & Promotion

Note: To be eligible to apply for a minor in either Advertising and Promotion or Marketing, a students must have completed a minimum of 56 credit hours with an overall WMU grade point average of at least 2.50. However, meeting these minimum requirements does not guarantee admission into either minor, as the Marketing Department receives far more minor applications than it has the capacity to accept. admission into either minor will be based on space availability, overall grade point average and a written statement on the application about how the minor will relate to the applicant's major field of study and career objectives.

The Department also supports the following interdisciplinary major and minors:


1. Integrated Supply Management Major
2. Integrated Supply Management Minor
3. International Business Minor
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