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Contact University Relations
Phone: (269) 287-8400
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Branding Showcase
Grab the reins. Horsehair background. W. What’s behind the W? These have all played a part in the initiative to elevate the WMU brand promise and unite WMU’s communication materials—print, radio, TV, outdoor, collateral, web, and signage. Learn More
Recent Campaigns
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College Banners
The WMU Colleges utilize “What’s Behind the W?” in promotional banners.
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Ford Field Event
See the promotional pieces created for the WMU vs. Illinois football game in Detroit.
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Fall 2008 Branding Campaign
“Grab the Reins” hits the highway again in addition to new radio for both WMU and EUP.
Featured
Recruitment Materials
The WMU brand identity found its way into recent admissions materials including a new search piece, viewbook and personalized website campaign for prospective students.
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