Behind the W

Brand Ambassador Program is a three-part series of employee workshops created to strengthen our internal brand building efforts and to provide employees with the knowledge and tools to communicate and build the WMU brand. Workshops are open to any faculty or staff member.

The workshops are three hours each and focus on the following topics:

  1. Understanding the WMU Identity
    • Explores the history and foundation of WMU
    • Explains the WMU brand promise and how it relates to the Strategic Plan
    • Highlights the elements of the brand promiseā€”WMU Students, quality programs, people and alumni
    • Exercises new knowledge in different role playing examples
  2. Understanding WMU Audiences and Ways to Communicate With Them
    • Identifies WMU's multiple audiences and how they relate to the University
    • Addresses audiences' communication expectations
    • Teaches message formulation that connect with our values
    • Provides insight on what communication is appropriate in particular situations
  3. WMU Communication Guidelines and Standards
    • Defines brand and stresses its importance
    • Clarifies WMU guidelines for seals, logos, colors and design
    • Reviews the WMU web and writing standards
    • Reviews best practices for social media and e-marketing
    • Highlights different communication resources available on campus

2015 schedule

Workshop #1

  • April 3
  • May 8
  • June 5
  • July 10 (full day workshop at College of Engineering and Applied Sciences)
  • July 24 (full day workshop at College of Aviation)
  • August 7
  • October 2
  • November 6
  • December 4

Workshop #2

  • April 10
  • May 15
  • June 12
  • July 10 (full day workshop at College of Engineering and Applied Sciences)
  • July 24 (full day workshop at College of Aviation)
  • August 14
  • October 9
  • November 13
  • December 11

Workshop #3

  • March 20
  • April 17
  • May 22
  • June 19
  • July 10 (full day workshop at College of Engineering and Applied Sciences)
  • July 24 (full day workshop at College of Aviation)
  • August 21
  • October 16
  • November 20
  • December 18

Register now!