The development of a new strategic plan process began fall 2011.
- The College of Arts and Sciences Strategic Planning Committee at Western Michigan University was formed.
- The planning committee conducted seven face-to-face stakeholder input sessions for faculty, staff, administrators and college faculty senators. The sessions included an extensive SWOT analysis, identifying the strengths, weaknesses, opportunities and threats to the college. College faculty and staff not able to attend these sessions had the opportunity to provide input via an anonymous online survey.
- In February 2012, based on this SWOT feedback, the planning committee developed the first draft of the college's new strategic plan. In order to vet the draft plan, a series of communication sessions were organized for committee members to present the updated mission, vision and core values, and to give everyone the opportunity to provide feedback. A detailed description of the strategic map developed by the planning committee outlining the future direction of the college was presented. The strategic map defines what the college must do over the next three years to fulfill its mission and achieve its vision. A video of a communication session was posted on the college strategic planning website to allow individuals unable to attend a live session to see and hear the strategic map presentation and provide anonymous feedback to the committee.
Based on this extensive feedback, suggestions and input, the planning committee prepared the final version of the College of Arts and Sciences Strategic Plan.